I was always a bit suspicious about the Disney’s “Baby Einstein” product pitch -- that you could jump start your precious little drooler’s IQ by planting he/she in front of the TV running these supposed “child development” DVDs. Now the jury (figuratively) has come in on this issue: Baby Einstein flunks miserably.
The “Einstein” part of this equation really goes to the marketing gurus at Disney who knew that parents could easily be parted from their money by simply appealing to their egos that THEIR kid is surely the stuff of which genius is made.
Unfortunately you baby likely fits within snugly the bell curve of statistical probability that they are, like most, average; no DVD marketed under the name of “Einstein” or “Mozart” or anything else is going to change that. Despite Disney’s claim, research actually revealed that preschoolers plopped in front of the TV actually showed a measurable LOSS in cognitive ability. The TV is a one-eyed baby sitter, and not much good at that, even.
Disney isn’t feeling so smart now; they are offering refunds for people who purchased Baby Einstein DVD thinking they would somehow boost their kid’s intelligence while they took a shower.
You can read the full article here in the NY Times.